Social Media & Retargeting Ads

In addition to writing a brochure and several web pages for Shimer Great Books School, as well as optimizing blog posts and composing Facebook posts for the Shimer social media campaign, I also wrote copy for retargeting ads and the landing page they lead to.

Below you will find a few samples of the retargeting ads and landing page we developed. The copy was produced by me; design by Ed Macko at Elliance.

Below you will find a sample of my writing from the Shimer landing page:

Great books build great minds.

What would it be like to walk into a room with the world’s greatest minds?

Not just once, but every day, for the next four years. That’s what you’ll find at the Shimer Great Books School at North Central College. Through study and discussion of original works by the greatest authors, you’ll gain insight, perspective and wisdom that will enlighten you in your pursuit of understanding.

Five signs that you belong at Shimer Great Books School

You live to read

If one were to call reading “your hobby,” it would be an insult. The words insatiable or voracious might better describe your desire to get lost in the pages of a good book.

You love playing devil’s advocate

You’ve never been one to pass up a battle of wits, and you can’t think of a better way to spend your days than sitting around a table wrestling for meaning with others who share your appetite for discourse.

You never waste an opportunity to learn

Some may call your determination more of an obsession, and they might be right. You know that a world of untapped knowledge awaits. Why waste time discovering it?

You see things, well, differently

You’ve been called unconventional, intuitive, before-your-time, or maybe flat out crazy — titles also given to Earhart, Picasso, Woolf, Plato, Galileo and Gandhi. Great leaders see the world differently, and they build upon the wisdom of the trailblazers before them.

You hate being told what to think

You’re done with easy answers and regurgitated facts. You want to dive deeper for meaning, purpose and answers to humanity’s deep questions. Your journey starts right here, at Shimer.

You can view the full Shimer Great Books School landing page live here. Due to A/B Testing, you may see this copy or an alternate version of the copy when you visit this page. I am responsible for writing the copy on each version, and the decision of which site visitors see which iterations of the copy is based on random selection.