On travel, life & faith.

Blogging, Storytelling

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In the year between graduating college and starting my marketing career at Elliance, I spent 11 months traveling and serving as a missionary overseas with an organization called The World Race. On this journey, I lived in 11 countries throughout South America, Southeast Asia, and Africa. There I encountered the most breathtaking people, places and cultures I have ever known. In that time I continued writing, keeping an online journal of my experience and sharing stories of the people I met and lessons I learned over the course of the year.

These were by no means written in a professional format — most were composed in the late hours of the night, sitting on dirty bus station floors, or between english lessons in muggy classrooms, listening to the sound of children playing outside.

They are personal accounts of lessons learned on the outskirts of my comfort zone. The honest, unfiltered words of a girl waking up to the realities of the world and finding growth in unexpected places.

A few of my favorite blog posts:

Do You Want to Get Well? (1,916 views)

Amazing Grace (17,326 views)

A Changing of Seasons (790 views)

True Freedom Has No Conditions (1,057 views)

Falling in Love 30 Times in 30 Days (850 views)

Gifts From Ring (902 views)

Dodgeball and Dress Shoes (740 views)

Musings on the digital marketing world

Blogging, Storytelling

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In the world of website architecture, we are now beginning to utilize what the ancient architects and designers knew 600+ years ago. Front, back or side door, whether seen by billions or seen by one; in the design, in the functionality, in the experience — make it more than just a doorway.

Make it the invitation to your story.

 

The excerpt and photo above are from a blog I wrote called “Not just a doorway” about the Information Architecture and UX design process for Elliance’s Aha! blog. You can find other pieces I wrote for the Aha! blog below.

Selected Posts:

February 9, 2018 – How data analytics informs marketing campaigns

March 15, 2017 – That’s another story…

January 23, 2017 – More than a single story – A look into the Elliance Discovery Process

August 15, 2016 – Reaching for reach

May 23, 2016 – Not just a doorway

A Look Into Blogs

Blogging, Storytelling
Elevating William Woods University’s top programs

In addition to With A Flourish, I was also responsible for writing bi-weekly posts for three other William Woods University blogs: Look Into Education, highlighting the university’s education programs, Look Into ASL, highlighting their American Sign Language programs, and Look Into Equestrian Studies, highlighting all equestrian programs at William Woods University.

The challenge with these blogs was not only coming up with engaging content to draw the attention of both current and prospective students, but to view each post through an SEO lens and infusing the copy with optimized keywords to secure page-one Google rankings. In addition to writing and optimizing blog posts, I was responsible for promoting each blog post on Twitter, Facebook, and LinkedIn.

You can find a few of my favorite posts featured below:

Selected Posts:

Education

July 26, 2017 – Addressing the homeless student crisis part 2: Action

July 24, 2017 – Addressing the homeless student crisis part 1: Awareness

July 19, 2017 – Lightening the principal’s load: creating more opportunity for improved curriculum

June 16, 2017 – Education students investigate the practice of learning through making

April 12, 2017 – Teaching students to fall in love with reading

December 28, 2016 – The mental health epidemic in schools, part 1: An education leader’s role

August 23, 2016 – Heroes in low-income schools: Part 2

August 16, 2016 – Heroes in low-income schools: Part 1

July 26, 2016 – The prevalence of bullying in schools and how bachelors of education students can make a difference

March 17, 2016 – Becoming part of a greater community; the importance of a socially inclusive school

American Sign Language

August 10, 2018 – Bachelors in ASL students draw inspiration for reducing the Deaf unemployment rate

May 16, 2018 – Creative paths for Deaf, hard of hearing, and ASL interpreting majors: Deaf-led theatre

February 14, 2018 – How Certified Deaf Interpreters (CDIs) Help in ASL Interpretation

June 22, 2016 – Uber partners with Deaf organization to create more jobs for the Deaf community

December 10, 2015 – The beautiful symphony of music and sign language

Equestrian Studies

August 13, 2018 – Equestrian Career Spotlight: Equine-Assisted Therapy

May 11, 2018 – Off-horse fitness tips every equestrian major should know

With a Flourish

Blogging, Storytelling
An undergraduate blog for William Woods University

This is a current blog for undergraduate students of William Woods University in Fulton, Missouri. Each month, I conducted research and interviewed faculty, students and alumni to produce 8-10 blogs that highlighted the undergraduate student experience at William Woods in the following areas of study: Communication, Biology, Pre-Veterinary, Sport Management/Athletic Training and Fine Arts.

The goal of this blog is to drive engagement with current and prospective students.

I was responsible for seeing these blogs through from start to finish — conducting preliminary research, creating an editorial calendar, hosting interviews with subject experts, writing and publishing blog posts and creating social posts for Facebook, Twitter and LinkedIn to extend blog reach. Blog content ranges from career spotlights to industry news, trending topics, faculty/alumni/student spotlights, current research in the field and beyond.

Selected posts:

March 26, 2018 – Bachelors in biology students learn the biological effects of stress on the body

March 19, 2018 – Opportunities and challenges of sports marketing

January 31, 2018 – Approaching tough, ethical issues through your sport management degree

November 15, 2017 – The ocean is changing: What are biologists doing to help?

November 10, 2017 – The most dangerous natural phenomenon: What you need to know

August 19, 2016 – The irreplaceable role of social media in nonprofit communications

June 24, 2016 – Art through service, taught by William Woods’s award-winning professor, Terry Martin

June 21, 2017 – Veterinary specialty spotlight: Aquatic Veterinarian

May 10, 2017 – Pre-vet student spotlight: Alicia VanMatre

May 1, 2017 – The importance of good communication skills for pre-vet students

March 24, 2016 – Fine Arts students discover the connection between art and social justice

March 3, 2016 – Bachelors in communications students learn the art of “finding your story”

February 4, 2016 – A call for artists in upcoming Equality Matters art exhibit

The most dangerous natural phenomenon

Blogging

During the catastrophic Atlantic hurricane season of 2017, I decided to dedicate a William Woods University biology blog post to the science behind these deadly natural disasters with the hope of giving students a greater understanding of the factors that go into their formation, how they’re classified and the true power they hold.

This seemed like a job for more than your standard blog post, so I pitched the idea of creating an infographic to our talented designer, Krystal Duke, and we got to work. The following infographic is the result of Krystal’s talented design work and my copy and concept.

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