North Central College approached us with the task of developing a series of marketing materials to promote their new engineering programs to increase visibility and drive enrollment of right-fit students. I worked as sole writer on the following brochure in collaboration with designer Ed Macko at Elliance.

This was the first piece in a series of marketing materials we developed, including Facebook ads, retargeting ads and landing pages. I worked as the sole writer on each of these pieces, in addition to optimizing engineering web pages and blog posts to ensure top rankings on Google.

You can view a page-by-page version of the North Central College Engineering brochure below (click on each image to enlarge) or read through a full PDF version here: North Central College Engineering Brochure.