We developed a series of marketing projects focused on Shimer Great Books School, a newly acquired entity of North Central College, with the goal of promoting the school, attracting right-fit students and growing enrollment.

The vision of this new entity we were communicating to right-fit prospect was this: Shimer Great Books School at North Central is a place for those who want to learn differently. A place for those who do not ask “what” but “why” and “how,” and who desire every aspect of their life — academic, personal and social — to be deeply saturated by intellectual conversation. It is a place for those who want to engage in a tight-knit academic community and support system, while also having access to the opportunities available through the robust college campus environment of North Central College.

This brochure was the first step in communicating that message.

Feel free to read through a few featured pages of the Shimer brochure below that I wrote in collaboration with designer Ed Macko at Elliance. Click on each image to see a larger version, or view the entire brochure here: Shimer Great Books School Brochure

In addition to this brochure, Ed Macko and I developed several other marketing materials for Shimer Great Books School, including digital advertising and inbound/SEO campaign strategies for which I wrote Facebook ads, retargeting ads and the landing page they lead to. I was also responsible for optimizing Shimer web pages and blog posts to ensure top rankings on Google.