In the world of website architecture, we are now beginning to utilize what the ancient architects and designers knew 600+ years ago. Front, back or side door, whether seen by billions or seen by one; in the design, in the functionality, in the experience — make it more than just a doorway.

Make it the invitation to your story.

 

The excerpt and photo above are from a blog I wrote called “Not just a doorway” about the Information Architecture and UX design process for Elliance’s Aha! blog. You can find other pieces I wrote for the Aha! blog below.

Selected Posts:

February 9, 2018 – How data analytics informs marketing campaigns

March 15, 2017 – That’s another story…

January 23, 2017 – More than a single story – A look into the Elliance Discovery Process

August 15, 2016 – Reaching for reach

May 23, 2016 – Not just a doorway